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Selling real estate in South Florida requires creative marketing, adept negotiating skills and the financial capability to advertise your property through various channels. In order to reach qualified buyers, 305 Homes uses an integrated marketing approach with a focus on Internet advertising and social media.  Below is a detailed Marketing Plan that will be utilized to assure your property receives maximum exposure and the highest possible sales price.

Listing the Home

1.   Carefully evaluate your home, its competition and market conditions
2.   Prepare a Comparative Market Analysis to establish fair market value
3.   Complete and fully explain a detailed Listing Agreement
4.   Prepare Seller Disclosure statement


5.   Place a “For Sale” sign on the property
6.   Hire a professional home staging company, if needed
7.   Arrange professional photography and/or virtual tour
8.   Enter your property in the Multiple Listing Service covering Dade, Broward and Palm Beach Counties
9.   Design a professionally written, full-color Brochure to be distributed to specific target markets
10. Prepare a Press Release announcing the Property Listing to the local real estate media

Internet & Social Media

11. Market your property on the Internet via 150+ real estate websites:
Zillow   Trulia
Yahoo! Homes   ListHub   Homes & Land
AOL Real Estate   MSN Real Estate

12. Distribute the home details through the company’s e-Newsletter
13. Target international prospects via e-Marketing
14. Disseminate listing details on Facebook, Twitter, YouTube & Instagram


15. Inform agents in my brokerage company of this new listing
16. Network with other realtors by telephone, email & face-to-face
17. Schedule property for office tours
18. Hold a catered Broker’s Open House to expose the property to the local real estate community.
19. Hold Public Open Houses to draw additional prospects


20. Place classified and display ads in local newspapers:

Miami Herald   Sun Sentinel
Palm Beach Post   South Florida Business Journal
Daily Business Review   Miami Agent Magazine
Miami Today   New Times
Sun Post   Miami Beach News
Coral Gables Gazette   Pinecrest Tribune
South Miami News   Aventura News
Palmetto Bay News   Biscayne Bay Tribune

 21. Advertise in National & International newspapers:

Wall Street Journal   New York Times
The Chicago Tribune   Los Angeles Times

22. Market your property in National & International publications:

Ocean Drive Magazine   Haute Living
Cigar Aficionado   Luxury Home Magazine
Just Luxe   Modern Luxury
Departures Miami   Robb Report
duPont Registry   Luxury Las Vegas


23. Pre-qualify potential buyers
24. Arrange showings for prospective Buyers and other Brokers
25. Be present to handle all showings in order to provide the best opportunity for a sale.


26. Keep you informed regarding showings, inquiries, advertising and overall activity
27. Review list price based on market conditions and agent feedback
28. Present and review all offers with you
29. Negotiate the transaction on your behalf
30. Finalize the closing

Thank You

30.5  Thank you for the opportunity to market your home!

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