Selling real estate in South Florida requires creative marketing, adept negotiating skills and the financial capability to advertise your property through various channels. In order to reach qualified buyers, 305 Homes uses an integrated marketing approach with a focus on Internet advertising and social media. Below is a detailed Marketing Plan that will be utilized to assure your property receives maximum exposure and the highest possible sales price.
Listing the Home
1. Carefully evaluate your home, its competition and market conditions 2. Prepare a Comparative Market Analysis to establish fair market value 3. Complete and fully explain a detailed Listing Agreement 4. Prepare Seller Disclosure statement
Marketing
5. Place a “For Sale” sign on the property 6. Hire a professional home staging company, if needed 7. Arrange professional photography and/or virtual tour 8. Enter your property in the Multiple Listing Service covering Dade, Broward and Palm Beach Counties 9. Design a professionally written, full-color Brochure to be distributed to specific target markets 10. Prepare a Press Release announcing the Property Listing to the local real estate media
Internet & Social Media
11. Market your property on the Internet via 150+ real estate websites:
Realtor.com |
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Remax.com |
Zillow |
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Trulia |
Yahoo! Homes |
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ListHub |
Homes.com |
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Homes & Land |
AOL Real Estate |
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MSN Real Estate |
12. Distribute the home details through the company’s e-Newsletter 13. Target international prospects via e-Marketing 14. Disseminate listing details on Facebook, Twitter, YouTube & Instagram
Networking
15. Inform agents in my brokerage company of this new listing 16. Network with other realtors by telephone, email & face-to-face 17. Schedule property for office tours 18. Hold a catered Broker’s Open House to expose the property to the local real estate community. 19. Hold Public Open Houses to draw additional prospects
Advertising
20. Place classified and display ads in local newspapers:
Miami Herald |
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Sun Sentinel |
Palm Beach Post |
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South Florida Business Journal |
Daily Business Review |
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Miami Agent Magazine |
Miami Today |
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New Times |
Sun Post |
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Miami Beach News |
Coral Gables Gazette |
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Pinecrest Tribune |
South Miami News |
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Aventura News |
Palmetto Bay News |
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Biscayne Bay Tribune |
21. Advertise in National & International newspapers:
Wall Street Journal |
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New York Times |
The Chicago Tribune |
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Los Angeles Times |
22. Market your property in National & International publications:
Ocean Drive Magazine |
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Haute Living |
Cigar Aficionado |
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Luxury Home Magazine |
Just Luxe |
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Modern Luxury |
Departures Miami |
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Robb Report |
duPont Registry |
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Luxury Las Vegas |
Showings
23. Pre-qualify potential buyers 24. Arrange showings for prospective Buyers and other Brokers 25. Be present to handle all showings in order to provide the best opportunity for a sale.
Communication
26. Keep you informed regarding showings, inquiries, advertising and overall activity 27. Review list price based on market conditions and agent feedback 28. Present and review all offers with you 29. Negotiate the transaction on your behalf 30. Finalize the closing
Thank You
30.5 Thank you for the opportunity to market your home!
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